Rhetoric : a very short introduction (Very Short Introduction) by Toye, Richard

Rhetoric : a very short introduction (Very Short Introduction)
by Toye, Richard

(#0704MV1)

Paperback Oxford University Press, 2013

Price: USD 12.99

Description: 122 pages : illustrations; 18 cm.
Dewey: 808; Audience: Adult

Product Overview
From Follett

Includes bibliographical references (pages 113-116) and index.;From the Greeks to Gladstone -- The scaffolding of rhetoric -- Approaches to rhetoric -- Rhetoric in the modern world. "Explores the purpose of rhetoric"--Provided by publisher.

From the Publisher
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the "art of persuasion", it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.
Product Details
  • Publisher: Oxford University Press
  • Publication Date: May 8, 2013
  • Format: Paperback
  • Series: Very short introductions ; 346
  • Edition: First edition published in 2013.
  • Dewey: 808
  • Classifications: Nonfiction
  • Description: 122 pages : illustrations ; 18 cm.
  • ISBN-10: 0-19-965136-1
  • ISBN-13: 978-0-19-965136-8
  • Follett Number: 0704MV1
  • Audience: Adult